Dealer-controlled AI commerce

Put your dealership in the answer.

Find out whether AI recommends your store. Convert shoppers with conversational inventory search. Give buyer agents a direct path to dealer-approved vehicles, prices, and offers.

Check my AI visibility → See the live dealer gateway

Howard Bentley pilot live Open protocol Dealer-owned data

LIVE BUYER SIGNAL LISTENING

SHOPPER“Find me a Sierra under $60,000 with four-wheel drive.”

ChatGPTGoogle AIDealer website

DEALER ANSWER LAYER

MCP

Dealer-approved inventory
Source + price + freshness

GROUNDED MATCH2026 GMC Sierra 1500See price evidence · Verify availability

GET FOUND→ANSWER BETTER→OWN THE RELATIONSHIP

One dealer answer layer

Three ways to win the AI shopper.

Start with the problem dealers can see today. Add the infrastructure that protects tomorrow.

LIVE · FREE ENTRY POINTS

Dealer AI Visibility

See whether AI assistants mention your store, which competitors appear instead, and which sources shape the answer.

Run the visibility check →Find the AEO gaps →

PILOT MODULE

On-Site AI Search

Replace filter-and-scroll frustration with natural-language vehicle discovery grounded in the same approved inventory layer.

See the pilot experience →

LIVE · HOWARD BENTLEY

Dealer Agent Gateway

Give external AI agents a dealer-specific MCP connection without handing them your DMS, CRM, or customer records.

mcp.dealeragentgateway.comdealeragent.inventory.search

OPERATIONAL

Explore the gateway →Open live status ↗

The commercial wedge

Sell what works today.
Build what wins tomorrow.

NOWVisibility

Measure the store’s share of AI answers and expose competitive gaps.

dealeraivisibility.com
dealeraeoaudit.com

ON YOUR SITEAI Search

Turn natural-language intent into vehicles and measurable shopper queries.

Dealer website module
Dealer query dashboard

EVERYWHEREGateway

Let outside agents query the same dealer-approved retail facts directly.

Dealer-specific MCP
Open Dealer Agent Protocol

The choice dealers recognize

Rent the lead—or own the answer.

Marketplaces win when dealership data is easier to understand than the dealership itself. DealershipMCP makes the dealer the structured, attributable source.

THIRD-PARTY PATH

AI → marketplace → dealer

Another company owns the discovery surface
The dealer receives a recycled or ambiguous lead
Pricing context and freshness can disappear

DEALER-CONTROLLED PATH

AI → your answer → your store

Your approved inventory is the source
Every query creates measurable demand intelligence
The relationship stays attached to the dealer

FOUNDING PILOT / 01 LIVE

Howard Bentley Buick GMC

Dealer-authorized daily inventory · validation and quarantine · vehicle photos · private query receipts · public MCP endpoint

View live infrastructure →Read the pilot evidence →

Proof before promises

Not a concept deck.
A working dealer pilot.

Howard Bentley’s live instance proves the path from a dealer-controlled inventory feed to normalized agent answers and a dealer-only intelligence dashboard.

Bad records are quarantined before publication
Availability and complete price are never overstated
Used-vehicle mileage, history evidence, and source conflicts remain explicit

Go live without replacing your stack

Four steps. One accountable answer.

Measure

Benchmark how AI currently represents the dealership and its competitors.

Connect

Use the dealer-approved inventory feed, website evidence, and authorized sources.

Activate

Launch on-site search and the dealer-specific agent gateway in controlled stages.

Improve

Use real query receipts to fix inventory gaps, content, merchandising, and policy.

Start where the evidence starts

Is AI recommending your dealership?

Run the free visibility check first. Then decide whether the problem is discoverability, the website experience, or the data connection.

Check my dealership →Run the deeper AEO audit ↗